What the project “Adventure Mooning” was all about. Poised to become the only stop for Adventure sports deals, clothing, adventure gears and other related products: all in one place; Adventure Mooning was built to be a national online platform dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship. Adventure Mooning offer their own line of high-quality award-winning gear and apparel, in addition to products from the top brands for camping, climbing, cycling, fitness, hiking, paddling, snow sports and travel. Various 3rd Party travel deals can also be found at great discounts and offers on www.adventuremooning.com
Industry Focus: Travel, Adventure, Ecommerce
What we did. EYTech took the challenge of developing on such a great idea. The project team met with the stake holders at Adventure Mooning couple of times and discussed on the ideas, provided our inputs on nearly every aspect of the platform and designed some initial work scopes. We start by defining the underlying assumptions around who your customers are, what they want, how they will find your product, and how they will actually use it. That turns into a requirements breakdown and some wireframes were designed explaining what the ‘final’ product will do.
At EYTECH, we use our Lean Process to build the product in the most efficient ways a startup would need to cater the product-market fit in a better way.
Once we’ve defined the product scope, designs and the core assumptions, we worked together with the AM team to define and design the first product iteration in the simplest form possible. This helped us validate the underlying assumptions.
The Development. Without compromising on the aesthetics, website performance, and the ability to customize the functionality into the future, we delivered an intuitive travel deals and adventure gears database search website which fulfilled the requirements. Various features like google maps based adventure deal search, products e-commerce, online shopping cart, checkout, online payments, orders and inventory managements, coupons and discounts were developed.
We helped the AM team in their brand marketing collateral development including logo, banners, social media accounts, etc. and are still working with them on the digital advertisements and SEO activities of the website.
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